Professional Experience

Delaware North, Parks & Resorts

Senior FIELD Marketing Manager

October 2021 - April 2026

• Led integrated marketing strategies across a portfolio of destination hotels and resorts located in and around some of the most iconic National Park destinations including Yosemite, Grand Canyon and Shenandoah.
• Developed and supported campaign execution for a blend of independent and branded hotels by collaborating with external brand partners including IHG Hotels & Resorts, Marriott International and Best Western while ensuring brand standard compliance.
• Served as the primary marketing liaison between operations, revenue management and sales teams to align strategy, campaign execution and business objectives.
• Developed and executed customized annual marketing plans for each property with a focus on driving demand and exceeding revenue goals.
• Led recurring performance and strategy meetings with corporate and on-property teams to review campaign results, identify opportunities and refine tactical marketing plans accordingly.
• Developed and presented hotel-level performance insights and strategic recommendations to key stakeholders and executive leadership.
• Managed marketing budgets of up to $1.5M per location, strategically allocating resources across paid media, search, social, email and public relations initiatives.
• Developed and launched custom packages and promotions tailored to each property to drive bookings during need periods. 
• Notably, the ‘Night Skies Package’ generated approximately $500K in incremental revenue for Yavapai Lodge alone and was later expanded across multiple properties within the portfolio.
• Collaborated with digital marketing teams to monitor campaign performance, optimize pacing and ensure execution aligned with overall property strategy and business objectives.
• Partnered with creative teams to define and uphold brand standards across independent and branded properties, ensuring consistency across content, imagery, collateral and on-property signage.
• Partnered with content and production teams to ensure imagery, video and property visuals aligned with brand standards and supported business objectives across properties.
• Partnered with DMOs and external agencies to analyze travel trends, market performance and destination demand drivers.
• Managed and mentored marketing strategists and managers to ensure on-time campaign execution and KPI achievement.



Hearst

SENIOR Social Media Account Manager

September 2018 - August 2021

• Developed and executed targeted social media strategies for luxury hospitality and retail brands, including Chatham Bars Inn, Inn at Perry Cabin and Patricia Nash. 
• Crafted and managed organic and paid content across Meta, LinkedIn and Pinterest - optimizing campaigns for maximum results. 
• Managed annual social budgets of up to $1M per brand, strategically allocating spend across annual campaigns, special promotions, holiday support and more. 
• Built and maintained custom audiences to grow loyal customers, retain existing customers and influence repeat purchases.
• Compiled, analyzed and presented consistent reporting, providing valuable insights, revenue growth and strategic recommendations. 
• Provided RFP responses and quotes to attract and secure new clients for Hearst’s social media product. 

Block Club

Brand Coordinator

April 2018 - August 2018

• Conceptualized and executed in-depth organic and paid social strategies to grow brand awareness for local and national clientele.
• Worked with brand managers and graphic designers to create targeted advertising strategies for key customer demographics.
• Compiled shot lists and direction for vendors to develop interactive content to be used on social platforms.
• Educated clients and coworkers on up-and-coming social trends to have a cohesive understanding of each platform when speaking to the client.

Entrepreneurship